I started working in the advertising game in the late 1970s and wow, has a lot changed in that time!

I stopped working as an advertising and marketing professional in 2001 and these days I specialise in leadership development. But I am often asked by my clients for my opinion on their advertising and marketing initiatives. For our clients, my background in this area is a valuable bonus.

As a business owner myself, with more than a passing interest in advertising promotion, I’ve decided to freely share my knowledge and opinions about the myriad of advertising and promotional options available to businesses today.

My posts will be in the form of media options, communication techniques and comments on strategy. All comments and contributions are welcome provided they are in the best interests of educating and providing tips and assistance to readers.