The End of Misleading Testimonials?
Posted by Chris Edwards on Dec 22, 2009 in Soapbox | 0 comments We all want those we deal with to be honest and truthful with us ‘“ in fact, we expect it. Even the most deceitful crook expects his friends and associates to be honest with him. It is this expectation of honesty that makes the use of testimonials in advertisements a very effective advertising tool – be they testimonials from celebrities or a testimonial from a complete unknown;...read more
