The End of Misleading Testimonials?
We all want those we deal with to be honest and truthful with us ‘“ in fact, we expect it. Even the most deceitful crook expects his friends and associates to be honest with him. It is this expectation of honesty that makes the use of testimonials in advertisements a very effective advertising tool – be they testimonials from celebrities or a testimonial from a complete unknown; subconsciously, we trust what they say. There is a well-used formula for direct mail advertising, now commonly used by Internet marketers ‘“ you...
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