What is the big change in marketing today?
Posted on Jan 15, 2007 in Soapbox | 0 commentsEveryone is a marketer. Everyone is an advertiser. Everyone can get advertising commissions. Everyone can write and publish. Even a total novice can become a photographer or a graphic designer. Everyone can shoot, edit and publish video.
We are creating a society of marketers: Where will it lead us?
Thanks to the influx of simple IT solutions, the once professional industries of advertising, publishing and marketing have now become everyday tasks of the masses.
I think that these days too many people in the world spend way too much time and energy learning to be advertisers and marketers. If less people did their own marketing, we’d have a lot less junk mail and more time could be spent collectively doing something worthwhile for society.
What do you think?
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