The media is currently relentlessly pursuing Lara Bingle and Michael Clark over their ‘possible’ relationship break up. We don’t know the real story but do we need to?
The media constantly seek out drama, and often elevate a non-issue and turn it into a drama – this fuels the fire and generally makes a bad situation [...]
It is interesting that while we live in a time when everyone seems to be creating masses of duplicate information, the success of a site like I Wrote this for You is in it’s minimalist messages.
This is a great example of the power of the Internet to change people’s lives:
Posted via email from Your Executive [...]
I saw something today that triggered me to again ponder on past jobs I’ve had and how things have changed.
When I worked in the advertising game, I wrote and art directed a number of television commercials among other things for Canon in the mid to late 1980’s. This was in the days when a fax [...]
This is the ‘Information Age’. It is a time of incalculable and unpredictable change. It is a time when no person or organisation can plan very far in advance, because technology will more than likely develop in a way that will cause a dramatic effect on anything we can think of today. As I write [...]
Continue reading about The Information Age – What happened to your job?
We all want those we deal with to be honest and truthful with us – in fact, we expect it. Even the most deceitful crook expects his friends and associates to be honest with him.
It is this expectation of honesty that makes the use of testimonials in advertisements a very effective advertising tool – be [...]
