Everyone is a marketer. Everyone is an advertiser. Everyone can get advertising commissions. Everyone can write and publish. Even a total novice can become a photographer or a graphic designer. Everyone can shoot, edit and publish video. We are creating a society of marketers: Where will it lead us? Thanks to the influx of simple IT solutions, the once professional industries of advertising, publishing and marketing have now become everyday...

I saw in the New Year at a friend’s property about 20 km north of Canberra (ACT). The dams are nearly empty and the grass is light tan colour. This has been a long drought. It was a warm summer night but the clouds looked promising. There were a few drops of rain but that was it. Unknown to the party goers, and yet there was a massive downpour in Canberra with minor flooding… such is life in Central West NSW. My friend Don, did a...